After Class 3/19

Kevin gave his presentation on New Objectivity and Peter Behrens. The new century brought about a need for new direction. Art and design permeated into social, technical and cultural areas.

Peter Behrens was a German artist, architect, and designer. He sought typographic reform. He is also considered the "first industrial designer". He formed the AEG and came from a wealthy family. He was orphaned at age 14. He loved art and pursued it when he began school. In his later years he came to believe that architecture and typography defined the types. He developed his own typography called "Behrenschrift". With this he combined blackletter type with the Roman style. He focused on the needs of the industry and had the formal eye of a pointer and the structural apporach of an architect. With this he created the first visual identity system. This is something people associate immediately with something else based upon its color, logo, and type.

Question: I was wondering about the sort of architecture Peter Behrens influenced and if there is evidence of it around it today.