Wednesday, February 17, 2010

After Class 2/17

CLASS 2/17
In class today we talked about the emergence of printing in Europe and how graphic desing was slowly introduced as well. One of the first signs of printing in history was the use of chops in Asia. The chops were used for identification. Another theory of the first sign of printing would be the Phaistos disk, which was a relief print (or xylography) found on an island near Crete in 2000 B.C. The Chinese began to move towards movable type but ceased due to the abundance of characters their language contains (44,000 at the time). As printing came to Europe playing cards became some of the first objects to be produced. They broke the social classes, allowing everyone to make use of them. Gutenberg was inspired by cheese and wine presses and went through a great deal of drama to achieve his goal of inventing printing. He used punches to type. The process of printing contained many jobs such as; producing parchment, paper making, arranging the type, removing sheets from press, illustrating, cutting woodblock, applying color and gold leaf, and book binding. Playing cards and prayer cards began to be printed in mass quantities. Metal prints were used for movable type along with copperplate engravings. We discussed "incunabula period". The word incunabula means "cradle" or "baby linen". It symbolized a new birth of printing and typography.

MOST INTERESTING:
What I found most interesting was how the Starbucks logo evolved from a French watermark.

QUESTION:
What I find intersting is the gold leaf aspect. How was this done exactly?

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