The emergence of graphics within texts occurred quickly after Gutenberg produced his printed book. Printing spread very rapidly and by 1500 over 140 towns were practicing this technique. Over nine million books were produced in this time. Book prices declined quickly. Typography can be considered a major communications advance between the invention of writing and electronic communication. Printing played an immense role in the social, economic, and religious changes occurring during the 15th and 16th centuries. Illiteracy declined very very quickly. Learning shifted into a private process instead of something involving a community. The Renaissance began to change information systems by creating two new visual systems. Painting could display illusions of the natural world and typography created repeated information and space. Very few printers still at this time could contribute to the advancement of graphic design, but design innovation began to occur in Germany with the publication of The Apocalypse. This was a book that illustrated surprising emotion through very graphic expressiveness.
MOST IMPORTANT:
The most important aspect of this chapter would have to be the publication of The Apocalypse which managed to incorporate the use of graphics along with typography to evoke emotion.
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