New York School

The New York School of advertising reached it's height in the 60's. It started by European immigrants in the 1940's. When it came to America, artists introduced their originality. It was a little looser and free-flowing. New York was a "cultural incubator" due to the amount of people that came through, when immigrating, therefore there was a surge of different cultures. One of the pioneers of NY School was Paul Rand. He was an editorial designer who was influenced by visual forms and universal signs. He attempted to upgrade taste and designed a poster for the AIGA. Alvin Lustig also was a pioneer and was a graphic design that moved between interior design, graphic design and architecture. He was an advocate for symbols.

The Yale School of Art sponsored the first ever graphic design program at a creditable university. They hied Alvin Eisenman to direct the program. They mad a lot of major graphic designers come in and give seminars and teach classes.

Editorial design was an important part of the 1940's. But very few magazines were actually designed well. Cipe Pineles was a major artists for various magazines such as Glamour and Seventeen. Experiments began with large-format publication, by using two-ages for large images with large type. Despite these changes there was still a need for new editorial design.

Designers moved into a movement of typographic expressionism. They began to use different display fonts to illustrate an idea with scratched torn and bent display fonts, moving away from legibility.

New York School was inspired by city life, abstract expressionism, Surrealism, and Jazz. It occured after World War II in which artists were interested in European avantgarde and modernism. New York School began to inspire a lot of the Pop Art movement.